For some of us, the thought of whipping out our smartphone and making videos for our business is more terrifying than a dentist’s surgery full of clowns.
But just take a look at Reels and TikTok – once you’ve sifted through all the dancing and all the cats (and the dancing cats) there’s some genuine quality content doing the rounds and your business could be missing out on potential online visibility.
So having decided that you DO want to take the plunge with short-form videos – where do you start?
These 5 simple yet effective ideas will get you off the ground and on your way to video awesomeness.
Let’s dive in. ???
“Having decided that you DO want to take the plunge with short-form video – where do you start?”
Image acknowledgement: @magicbymimi
?Idea No. 1
Introduce yourself.
Seems obvious but it’s a very simple way to let your audience know who you are and see the face behind the brand. Camera-shy? No problem. Use photos of yourself with captions over the top – add a bit of music and hey presto! You’ve introduced yourself.
Image acknowledgement: @monsart_designs
?Idea No. 2
Share your business story.
Whether you’re just starting up or are a seasoned business pro, people like to see how far we’ve all come. So try showcasing the journey from where your business was 6, 12 or 24 months ago to where you are now.
Image acknowledgement: @homecountycandleco
?Idea No. 3
Your business news.
Have you been featured in an article? Maybe you sold your 100th pair of novelty socks. Or perhaps you have a new starter joining the team. We’re nosy by nature so sharing this kind of news is bound to be a winner.
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▶️ Click image to play
Video acknowledgement: @helloafua
?Idea No. 4 (click image to view video)
Behind the scenes.
▶️ Click image to play
Video acknowledgement: @butternutbox
?Idea No. 5 (click image to view video)
Meet the office pet.
I hope these ideas have given you something that has sparked your creativity and banished any fears about doing Reels or TikToks.
Remember it’s all about being ourselves: it doesn’t need to look too rehearsed, there are lots of fun features and filters to give your 10-second video a bit of pizzazz and it’s all great for online engagement and putting your brand out there.
Go on, give it a go! ?
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