Any business owner with a Facebook or Instagram page has undoubtedly noticed that organic reach has nose-dived over the past couple of years.
Gone are the days of sharing useful content to your potential customers and generating plentiful awareness and conversations online.
It’s now just a fact of life that business accounts on Facebook and Instagram need to put some budget behind their content to get decent traction.
The idea of a full-on ads campaign may fill you with dread but there IS a happy medium to get you going.
Boosting your posts can bridge that gap between the tumbleweed we’re seeing with organic content and the hassle of launching a complicated ads campaign.
Is it for me?
Boosting allows total beginners to create ads on Facebook, Instagram and even Messenger
“But isn’t it a waste of money? That’s what I’ve heard!”
There are some people who have dabbled in boosting and felt underwhelmed at its performance afterwards.
This could be for many reasons:
? They haven’t chosen a good, clear post to boost.
? The wrong goal or audience was used.
? A post was boosted with little thought behind it.
Treat your boosts like any other of your marketing – with an objective in mind and relevance to your target market – and it can be a great (relatively cheap) tactic to add to your toolkit.
“Don’t I need a Facebook pixel to run ads?”
For total beginners at Facebook ads, the notion of grappling with pixel code is a sweat-inducing one!
Yes, for effective ads campaigns, a Facebook pixel is recommended for your website.
However, it’s not completely necessary if you’re just starting out. So don’t let this stop you.
“I worry about having no control over boosted posts – they just run, fail and I still get charged!”
Having control on your boosted posts is what makes them great.
? You can decide who will see it.
? Set the budget you want over as little as 4 days.
? And if you’re not happy with how it’s going, you can pause it.
Total zen and control!
As with anything new, the key is to do the prep and have some confidence.
Using small amounts of budget here and there – from as little as £20 – will gain lots of valuable learning for you without breaking the bank.
? Happy boosting! ?
FREE Step-by-Step Download for you!
It contains step-by-step instructions on setting up your boost and what to think of along the way.
There’s also a BONUS worksheet so you can prepare your goals, audience and budget before you hit that Boost button.
Download my Mini Guide for free, here.
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