The Marketing Engine
Let me run your digital marketing, such as your social ads or email campaigns, as though they were my own.
A monthly service where your ads or email campaigns will be set-up, run and optimised for your business, for the long-term.
Is your digital marketing increasingly difficult to manage?
The usual way your campaigns are done isn’t performing as it used to.
Not just that, things keep changing on the platform and it’s hard to keep up!
Your monthly ads budget should be riding the wave of these ads’ amazing potential – but right now, things are bit… meh.
Hand it over to someone who enjoys it!
Just imagine stress-free campaigns that hit your business objectives.
Scalable campaigns so you grow more and feel happy spending that budget!
Someone reliable to just sort it all out for you, so you don’t need to.
That’s why I created The Marketing Engine, so that business owners like you can relax knowing that an expert is planning and running your digital marketing for you.
Why The Marketing Engine is a great decision
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The Marketing Engine’s 5-stage framework to help you succeed
The Marketing Engine framework in more detail
STEP 1: Good Foundations
The world of data privacy is always changing, so it’s vital to be on the ball to keep your campaigns running efficiently.
Without proper set-up of your Meta, TikTok or any email business accounts and any connected platforms, you’ll be flying blind and throwing away your budget.
So before I even start any campaign work, I’ll look at your account set-up and any integrations to ensure they are optimised.
STEP 2: Audience Audit
This is where I research your target audiences.
Knowing your customers is key to setting up a great campaign.
I’ll review your current audiences and build new ones – more people to target, the more potential result!
STEP 3: Success Roadmap
Having a clear path to follow takes away the doubt as to whether ads are working or not.
We’ll agree the KPIs to achieve a positive Return on AdSpend for you.
Using sales funnels will convert your audience from not knowing you, to liking you, to buying from you.
STEP 4: Create. Run. Test.
Your campaigns will be checked and optimised and any new ones you need, I’ll create and run.
It’s not just “one and done”, your campaigns will be checked and optimised by me so that they are getting the best KPIs for your budget.
Sometimes things go wrong – with regular monitoring and testing, your campaign will be front-and-centre of my mind and any campaign glitches will get sorted.
STEP 5: Insight & Action
Successful ad campaigns are as much about the data than the content.
No going off gut feelings, I make data-led decisions for your campaign to work its best.
We’ll regularly review what has gone well and what hasn’t and tweak the approach in line with insight and your business goals.
Sometimes things go wrong – with regular monitoring and testing, your campaign will be front-and-centre of my mind and any campaign glitches will get sorted.
Hi, I’m Kirsten
I’ve worked with many SMEs who have struggled with their digital marketing in the past. It causes them frustration and often they give up. But you can still get great results with the right budget and strategic approach.
With The Marketing Engine, I can dedicate my knowledge and experience to make your social media or email campaigns a reliable revenue source for your business.
I trained with one of the leading global ads strategists in 2020 after a 20-year career in Marketing.
Your Investment
The Marketing Engine is perfect for you if your Social Media Ads budget is a minimum of £1,000 a month, as this tells me you’re serious about social ads being a core element of your marketing spend.
Your investment starts at just £750 a month, depending on your ad spend or email marketing requirements.
Some examples below:
How your investment is broken down
The minimum AdSpend to qualify for The Marketing Engine is £1000pm (about £33 a day).
My fee increases incrementally in line with your budget, as the base fee + 10% of the difference.
This is so I can dedicate more time to using your budget for testing and optimising.
Example 1
Minimum AdSpend = £1000 pm (this is about £30/day)
PLUS
The Marketing Engine base fee - £750 pm
EQUALS
Your Investment = £1750 pm
Example 2
Minimum AdSpend = £1500 pm (this is £50/day)
PLUS
The Marketing Engine base fee - £900 pm
EQUALS
Your Investment = £2400 pm
Some kind words…
Sadie Roberts
Kirsten is ace!
She's very easy to work with, knowledgable and enthusiastic.
We have better-performing social media and confidence that social is being managed properly.
Our paid ads are being overhauled and new channels are being planned.
And Kirsten's suggestions are always based on previous results.
FAQs
Do you cover other social media ad platforms?
At the moment, The Full Works covers Facebook and Instagram ads. I can provide advice and training on other platforms such as TikTok in my 1-to-1 sessions. Click here to find out more.
What if my ads budget is less than £1000?
If you are unable to spend a MINIMUM of £1k a month then this service probably isn’t for you. You might find my 1-to-1s more useful. Please click here to find out more.
Why is The Full Works any different to other offerings from agencies?
I can give a more personalised experience as I only have a small number of clients on The Marketing Engine plan. This means I can be on hand more than larger agencies are able and, with fewer overheads, my fees are affordable.
How does it all work? Will it take up much of my time?
Once we decide to work together, we’ll have a couple of initial calls so that I can understand your objectives and current situation. Allow the first 2 weeks or so for the Good Foundations and Audience Audit parts of The Full Works, as this is when I get under the bonnet of your social media marketing set-up and propose any changes that may need to happen.
We will work collaboratively so that you can be kept in the loop and make decisions, but most of the heavy lifting will be done by me.
I recommend we check-in once a week at first. This can reduce as your ad campaigns have got off the ground.
Can you guarantee results?
There’s no guarantee of instant profits – this is a build over time. What I can guarantee is that we will work together using The Marketing Engine framework to improve your set-up, processes and have a results roadmap to work to.
How do I pay you?
Once we’ve talked about your campaign onboarding process, I can start to work on your account. Payment is upfront on commencement of work and monthly from then onwards.
Am I stuck in a long contract if I sign up?
There is a minimum 3-month period to allow for set-up and to give social media algorithms enough time to generate a campaign that will work long-term. I recommend we work together beyond that as that allows the campaigns to mature and scale.
What if I’m not happy with the results?
In the unlikely event that we cannot continue working together, there is a 1-month notice period to end the contract.
Ready to get started?
So, if you’re ready to make a long-term investment, with me planning and running your digital marketing, with your business objectives at the heart of it all, then let’s have a no-obligation discovery call.
Click below to book a 15-minute slot, or if you prefer, click the other button to send me an email outlining your requirements and I’ll get back to you.